SEO – Search Engine Optimization, Top 10 things you must do

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Search engine optimization (SEO) is the way to improve organic traffic from search engines, Google, Bing, and Yandex. You have to implement the 10 things below to optimize your website SEO for higher web traffic and ranking.


1. Keyword research

Keyword research is important for your website to rank high. The strategy will be choosing keywords with low competition for your website to slowly grow ranking to the top. Don’t try to start with keywords with high competition as it will never get to the users.

Include keywords in page headings, titles, and contents.

2. Page headings and title

Effective page heading tags H1, H2, or H3 and title tags with the right keywords will help your website to rank up compared to other websites with weak page headlines and titles.

The page title is also important when search engines display the search results.

3. Meta tags

Meta tags such as keywords and description provide information to search engines to index your websites.

<meta name="description" content="This page is about Search Engine Optimization" />

The description meta tag is another element that will be displayed in search results.

4. Schema tags

Schema tags such as Schema.org, Open Graph, and Twitter tags.

Schema.org tags are structured data that provide rich information in search results. Your search result appearance can be an article, product, recipe, and more.

For more information, https://developers.google.com/search/docs/appearance/structured-data/search-gallery

5. Images with alt

Provide images with an alt text value, <img src=”?” alt=”This is a flower” />. The purpose of this alt text value is to provide information about your image to search engines. As search engines can’t understand images. alt text value also helps when search engine crawlers are unable to load the image.

An internal link is a link to any other page of your website. Search engines use these links to discover other pages of your website. This help search engine better finds the content of your website.

7. Content

Content is king. Websites that have high-quality content will rank higher compared to other low-quality content. It is recommended to have at least 1,500 words for a single page of content. For websites with more than 100 pages, 500 – 1,000 words are also acceptable to improve your organic search results.

8. Website design

Organized design layout and consistent website design help search engines easily find your web page content.

Unorganized designs are found to be of lower rank results for search engines.

9. Website speed

Website speed is another new factor for search engine ranking. Research shows pages with slower loading speed rank lower compared with page which loads faster.

Test your website, https://pagespeed.web.dev/

10. Website responsive for mobile

Responsive web design for mobile devices has become a new factor for search engine ranking. As the number of mobile device users growing more, search engines have included this factor for ranking websites that are mobile responsive higher ranking.

Conclusion

Implement the above methods on your website and you will surely see some results.

Thank you for reading this article.

Stay tuned for the next article on how to research keywords.